Starting over 70 years ago,
AMOREPACIFIC’s quest for beauty continues today
with the “Precious Moment” tour to Jeju Island
starring Cherie Chung, to explore the invaluable natural beauty there.
During the early springtime in April,
within a period of 15 days before Grain Rain,
the precious and treasured first
emerge in early mornings in AMOREPACIFIC’s Jeju green tea field.
When arriving in this pure and peaceful place,
Cherie was blessed with the opportunity to witness the moment
when master craftsmen were hand-picking the fresh leaves.
With patience and dedication, she froze the fleeting moment
into videos and photos to preserve the precious moment of natural beauty.